Over the past century, pharmaceutical companies have created a strategy to lure citizens to latch onto(rephrase latch-on to, too colloquial) long-term drugs. In the late nineteenth century, the idea of an “antibiotic” was first described in the work of Louis Pasteur and Robert Koch and with the discovery of Prontosil, the first commercially available antibiotic, in 1932, the antibiotic revolution reached its peak.